345 Conquest
Design | Research | Strategy
Redesigning a boat that has had a lot of success in the market can be a very difficult thing, especially when you want to take it a completely new direction. It was time for the redesign of the 345 Conquest, our largest cabin boat, research had told us that people weren't using the cabin as much as we had previously thought. This led us to design a boat that had less space in the interior, which usually never happens, typically everything has to be bigger. But this is a great example of how good research can lead you down a path that is atypical to your traditional culture. By taking space away from the interior we were able to allocate it to the helm deck allowing more people to sit in a social setting, where they want to be.
Redesigning a boat that has had a lot of success in the market can be a very difficult thing, especially when you want to take it a completely new direction. It was time for the redesign of the 345 Conquest, our largest cabin boat, research had told us that people weren't using the cabin as much as we had previously thought. This led us to design a boat that had less space in the interior, which usually never happens, typically everything has to be bigger. But this is a great example of how good research can lead you down a path that is atypical to your traditional culture. By taking space away from the interior we were able to allocate it to the helm deck allowing more people to sit in a social setting, where they want to be.