350 Outrage
Design | Research | Strategy
We had two very successful boats in our Outrage family at 32 feet and 37 feet. But what we started to notice was that we didn't have as many 320 Outrage customers moving to the 370 Outrage as we would have thought. After doing some research, we found that these customers weren't looking for all of the amenities that were on a 370 Outrage. We needed a boat to fit in the gap. With the 350 Outrage we were able to design a boat that fit the needs of the fisherman with some of the luxuries that could only be found on bigger boats. This combination created a boat that would allow it to become the number one boat in its segment within a year of being released.
We had two very successful boats in our Outrage family at 32 feet and 37 feet. But what we started to notice was that we didn't have as many 320 Outrage customers moving to the 370 Outrage as we would have thought. After doing some research, we found that these customers weren't looking for all of the amenities that were on a 370 Outrage. We needed a boat to fit in the gap. With the 350 Outrage we were able to design a boat that fit the needs of the fisherman with some of the luxuries that could only be found on bigger boats. This combination created a boat that would allow it to become the number one boat in its segment within a year of being released.